Paddy Power is already a force to be reckoned with not only in United Kingdom but across Europe. The gambling operator has a fully fledged bookmaker, a highly successful casino and even the poker client. Under these circumstances, it is not surprising that layers flock to them and use every opportunity they’ve got to gamble on real cash. Instead of dwelling on their success so far, they are trying to better themselves all the time and present players with ever better deals.

The expansion continues and the most important action taken this year is the agreement with Net Entertainment. The Scandinavian software developer is going to provide them with new games and these will be promoted in Paddy Power’s brick-and-mortar locations. This is quite an original approach, since most casinos are trying to expand their presence online and don’t care much about what happens in brick-and-mortar venues. It is expected to be a mutually beneficial deal for the two parties involved.

What to expect from this agreement?

As far as Paddy Power players are concerned, there won’t be a great deal of changes when gambling over the Internet. The few modifications that will occur are going to be the result of more games being added, which is always great news. This title should be available on mobile devices as well as desktop computers, so freedom of choice is insured and promoted.

Those who have followed the deal closely know that this is actually the second stage of a broader agreement. The two companies are confident that by working together and collaborating on many levels, there enterprises will grow even further in 2017. At the time of writing, the UK-based gambling operator has more than 1300 locations scattered across the islands. This means that players will have the chance to enjoy the games produced by NetEnt on a broad scale.

Enrico Bradamante, Chief of European Market Operations for the Scandinavian developer expressed his enthusiasm for the deal. We can only speculate how the effects will impact the two businesses, but there is a lot of optimism of play. The company has top-quality games including progressive jackpot slots that are much appreciated worldwide. It is very likely that they will enjoy the same positive reception in the UK and local players will be the eventual beneficiaries of this new agreement.