Paddy Power runs a very lucrative online casino, but the main area of expertise is actually the sports betting section. A single account is used to browse the entire offer and play the games that players enjoy the most. Every now and then, the gambling operator tries to attract players to one section or the other. It does so by running promotions and offering bonuses to those who are willing to make a deposit.

Right now, their focus is on blackjack, the most popular table game and one that can be enjoyed against real dealers. This is how blackjack is supposed to be played in the first place and how professionals enjoy it over the Internet. Punters who bet almost exclusively on sports are presented with the best incentive to check out this game. This promotion is also expected to drive the audience to the sports betting industry and connect players.

Play blackjack and receive free bet

The lines between several types of gambling activities are pretty blur and Paddy Power casino has no intention to make them sharper. In fact, it is very happy when players take a leap of faith with another type of gambling and discoveries benefits. There is no obvious connection between blackjack and sports betting, yet this new campaign has found one. Those who bet €20 on blackjack will receive €5 in the form of a sports bet, so everybody wins.

Casino players have it easy on this occasion, since they are already spending some quality time playing table games. As far as they are concerned, this campaign offers a bonus and asked for nothing in exchange, since they would’ve play blackjack anyway. It’s a win-win situation and once they discover the thrills of sports betting, they are likely to place more bets in the future.

On the other hand we have punters who would normally bet on sports and steer clear from table games. In order to receive the €5 sports bet, they might be tempted to give blackjack a shot. Since they are not supposed to wager more than €20, this is precisely the kind of compromise that everyone is willing to make. There’s a small possibility for these players to fall in love with the table game and deposit funds or use the money in their online account to play blackjack from this point onward.