2016 has been a great year for the online gambling industry, who made big strides over all. However, there were a couple of casinos that had to overcome a lot of adversity and surprisingly enough, William Hill is on the list. The giant gambling operator from the United Kingdom posted less than impressive numbers. A couple of failed takeovers and the inability to recruit people to lead them over the next couple of years have all heard the business.

As far as players are concerned, the number of promotions increase and the size of bonuses went up as well. The bottom line is that those who enjoy online gambling have nothing to worry about. In fact, 2017 is going to be truly special for existing members were expected to benefit from access to even more bonuses. Meanwhile, they should focus on the Christmas promotions which are traditionally the most generous ones. They do expire at the end of December, so don’t let them go by without cashing in.

What to expect from 2017?

Right from the start, William Hill casino is going to announce new promotions that will last until the end of January. In the long run, the bonuses are expected to become more numerous and the emphasis will be on customer retention. While they still try to bring in new players, the recent struggles have highlighted the importance of keeping existing members happy. The fact that players are given virtually no reason to be disappointed with the stuff already on their plate indicates that the casino is doing all the right things.

Some long-term employees and executives are going to leave the company by the end of 2016. This can have a negative effect on William Hill casino, but changes necessary to reignite growth and push them to new highs. James Henderson, the former CEO of the company also departed and this was the biggest single that change is inevitable. The new crew is going to pay even more attention to the needs of those who gamble here, since these are the ones that if the gambling operator afloat.

In order to consolidate its position in this competitive industry, William Hill casino is going to pursue with its strategy of takeovers. The one scheduled for 2016 didn’t pay off, at least not as expected. For players, this means that some of the existing promotions will change for the better. New bonuses are also expected to be added, to make the casino more competitive.